01
Rapid meal delivery for busy diners
A delivery brand could serve office workers, parents and students who want a hot meal at the door without a long wait. The first offer might be a short menu of dishes chosen because they travel well and leave the kitchen quickly, with a clear promised window. HurryFood suits this because the customer's main need is already stated in the name. A shopper typing it into a phone for dinner understands the proposition before opening a menu, and the brand can build on speed as its central promise.
